Snapchat announced the new feature in a blog post today, explaining that it is using advanced machine learning to aggregate Stories from users and brands based on where and what the Stories focus on.Įssentially, what Snapchat is doing here is taking all of the Stories submitted to its “Our Story” feature and making them searchable for users. Called Stories in Search, the feature makes it significantly easier for users to discover additional content… The company says that the new feature allows users to find relevant Stories by entering a single keyword. As it continues to improve upon its search features, Snapchat today announced an update targeted at Stories.